SEM Executive

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Responsibilities:

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Keyword Research: Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor digital advertising and marketing 

 
Requirements: 
• Good understanding of relevant field 
• Up-to-date with the latest trends and best practices in search engine marketing 
• Experience with website analytics tools (e.g, Google Analytics, Google Adwords) 
• Strong analytical skills and experience generating SEM reports 
• Google ad words certification is mandatory 
• BS/MS degree in Marketing or a quantitative, test-driven field